Friday, May 18, 2018

How to invest on YouTube.

YouTube is a video sharing service born in California in 2005.

The background of establishment was that it was difficult to share the videos shot at the dinner party in the apartment of the founder Chen in San Francisco, so we thought that we wanted a service that everyone could easily shoot videos on the Internet, I'm glad that you started developing YouTube.

The name YouTube means "You are broadcasting by yourself (your own TV station)".

Such YouTube had annual sales per 2006 of only 15 million dollars, and the future was questioned. Philippe Dooman, CEO of Viacom, the leading media,

"People will not be willing to pay for user posted content by all means and we would like to offer a high quality environment where advertisers would like to spend more on advertising"

And at that time, YouTube at that time was disappeared from the existing media to Bokoboko.

However, the current YouTube has grown to become a world-class major service that has not been pressed down and has led to the establishment of a new genre called YouTuber. What is the current sales of such YouTube?

Actually, I do not know at all.

Because YouTube was bought by Google in 2006 and it is unlisted. Since private companies are not obliged to prepare a securities report, investors do not have a way to confirm their performance.

The annual revenue per 2006 is 15 million dollars as the number that we announced when we bought YouTube in 2006, we never made it public on YouTube's revenue.

Even if we check the latest account statement of Google, YouTube is mixed in the Other category in sales by business segment, so we can not know the actual situation.

However, according to independent analysis by investment bank Morgan Stanley, YouTube has grown to earn 12% of Google's overall sales and expects it will grow to be the center of Google's sales in the future I will.

As YouTube expects annual revenue to earn by current YouTube alone is estimated to be 4 billion dollars, YouTube has increased sales by 270 times in just 10 years.

Well, the only way to invest in such YouTube is to invest at Google, our parent company at the moment. There is a possibility that only YouTube will spin off and listing in the future, but even if there is any, it is on time for the time being. So, if you want to invest on YouTube, let's buy Google.

I think that YouTube will continue to grow and become a service indispensable to people.

Since YouTube has HD quality compatible with image quality and long video playback time, it was only possible to enjoy it on a computer a while ago. However, with the advent of 4 G (5 G) of high-speed communication standards and the introduction of the iPhone which evolved to ultra-high specs, the environment where you can enjoy YouTube without any stress anytime anytime is settled anytime anytime.

In addition, as YouTuber is established, YouTube itself is evolving in terms of aspects of the TV station, and the scale is worldwide. Those who enjoy YouTube on a daily basis, you know the power of YouTube. If it is, it is extremely reasonable to invest in YouTube and think that you want to own YouTube.

Nonetheless, even if you invest in Google, it is currently extremely expensive and the dividend is also zero. Since stock prices that rose too much declined anyway, I think that the adjustment phase will occur a little bit further.

Therefore, even if the stock price declines, even if it is undisturbed, it will be difficult to invest in Google unless there is no reason to keep holding it.

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